Using artificial intelligence to create marketing content has become commonplace. Businesses are right to do so, as these tools are practical in many ways.
a hand holding a finger
Save time:
Artificial iceland phone number data intelligence saves time on content creation. We're not just talking about the actual writing, but also the ideation process . Generative AI can also help structure and organize content to improve its readability or relevance.
Personalization:
If you have data on your users, some AI-powered solutions enable advanced personalization of marketing content. This is very beneficial for increasing customer engagement and retention.
Natural search engine optimization (SEO):
By submitting content to an AI, it can also suggest areas for optimization for natural referencing. This requires, on the one hand, using the right tools (no, ChatGPT is not an SEO expert) and, on the other hand, using these recommendations wisely.
This is precisely one of the pitfalls of AI content creation. Many companies forget to think critically or take a step back from generative AI content. Yet, the risks for your business are numerous.
